Local children select Baju Raya in Alamanda Shopping Centre CSR initiative

SHAH ALAM – Alamanda Shopping Centre brought festive joy to children from Pertubuhan Kebajikan Amal Rukaiyah by hosting a special Raya shopping experience and breaking-of-fast session session as part of its corporate social responsibility (CSR) initiative ahead of Hari Raya Aidilfitri.

The programme began with a ‘Baju Raya’ shopping trip at Gene Martino, where the children were given the opportunity to select their own festive outfits. To complete their preparations, Bata also sponsored a new pair of shoes for each child.

Children browse a collection of traditional outfits at Gene Martino during the Alamanda Shopping Centre CSR event.

Beyond shopping, the children participated in traditional craft activities, including making Mini Wau Bulan and weaving ketupat. The workshop allowed them to experience Malaysian cultural traditions firsthand while enjoying the festive atmosphere.

To further brighten their day, Alamanda Shopping Centre presented each child with duit raya.

Browniemunch also contributed to the celebrations by providing cookies and brownies, along with additional duit raya.

Suria KLCC Sdn Bhd Executive Director and Chief Executive Officer Francis Tan said the celebration reflects the true spirit of Hari Raya.

A young participant focuses on decorating her Mini Wau Bulan during a festive craft session designed to celebrate Malaysian cultural roots ahead of Hari Raya.

“Hari Raya is at its most beautiful when we share it with others. Watching the children’s faces light up as they chose their own Baju Raya and shoes reminds us what this season is truly about.

“At Alamanda, we do not just want to be a place to shop; we want to be a place where memories are made and where our community feels cared for,” he said.

A young girl tries on a new pair of shoes at Bata, sponsored as part of Alamanda Shopping Centre’s festive CSR initiative.

Festive Campaign and Rewards

The event concluded with a breaking-of-fast session session at Chakri Village, where the children shared a meal with members of the media and Alamanda’s management team.

Beyond new clothes, each child was treated to a new pair of shoes at Bata, rounding off a day of shopping and festive joy at Alamanda Shopping Centre.

Meanwhile, Alamanda’s 2026 Hari Raya campaign features a Centre Court decorated as a Bougainvillea Garden, providing a festive space for visitors to capture memorable moments.

Children waiting patiently for breaking-of-fast session at Chakri Village.

As part of the campaign, the following rewards are available for shoppers:

• Spend RM700 (in two receipts): Receive an exclusive floral flask and a set of Raya packets.
• Spend RM1,500 and above: Receive the gifts above plus a RM50 Alamanda Shopping e-Voucher.

Alamanda is also supporting mental health awareness during the campaign through the sale of Green Ribbon Pins, which are available throughout the festive period.