Shopee launches first-of-its-kind nationwide campaign

30 Aug 2023 12:26pm
Head of Marketing Shopee Malaysia Kenneth Soh (three from left) and the PR team with the Shopee Spotlights Local Book
Head of Marketing Shopee Malaysia Kenneth Soh (three from left) and the PR team with the Shopee Spotlights Local Book

Shopee Spotlight Local Unveiling Malaysian Gem calls for Malaysians to shop for local e-commerce sellers to preserve Malaysia's heritage, nurture local talents, and drive the economy in a sustainable way.

By making the book, the first of its kind in this country will be available to the public on this National Day.

The 100-page, full-colour booklet which is downloadable in English and Bahasa Malaysia on Shopee's website is the first part of a series of episodic content that gives voice to Malaysian sellers breaking barriers online.

It profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses.

The book also includes street-level stories and testimonials of sellers who have used their online success to uplift others in their communities.

Shopee is using the Shopee Spotlights Local campaign and authentic seller stories to promote greater awareness of how buying from small, independent sellers in our neighbourhoods preserves local industries, reduces the carbon footprint, increases the level of personalised offerings, and encourages more homegrown entrepreneurs and innovators.

Doubling as a handy guide for users to protect themselves, the book offers tips on shopping safely, understanding Shopee Guarantee, identifying responsible sellers, and its 100 per cent authenticity policy.

Head of marketing at Shopee Malaysia Kenneth Soh said Malaysian businesses are the beating heart of the local economy.

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"Malaysian businesses near you are often the beating heart of our local economy and the backbone of our communities.

"When you shop locally online, you are supporting made-in-Malaysia products from underserved communities.

"We are heartened to see the support that many of our local sellers continue to receive through their online businesses, and remain committed to partnering with and supporting them in their e-commerce journey," she said.

The vignettes about sellers pursuing their dreams online and showing us that Malaysians from all walks of life can build communities include:

  • Zeeda Aziz of Pasar Kedah, who did not let her leg amputation stop her from expanding her ikan bilis business online
  • Edward Wong of HomeDecoStore, who listened to his customers and designed prayer mats customised to local preferences
  • Hafiz Oon of Mr Bentong, whose popular ginger juices have garnered so much word of mouth that he sources from ten ginger farms in Pahang to meet demands
Shopee aims to distribute 15,000 free copies of the booklet to users free in all states as they receive their parcels from SPX by Malaysia Day.

The online version of the book is available for download at: