Yeo's unveils new look to celebrate original craft of Asian ingredients
SHARIFAH SHAHIRAH
SHAH ALAM - Iconic drinks brand Yeo's has introduced a refreshing look with a new logo and packaging paying homage to its heritage.
In a celebration of its legacy spanning over six decades, Yeo's, a household name brand revealed the transformation marked by the 'Lovingly, Refreshed' event, paying tribute to some of Yeo's classic flavours like Chrysanthemum Tea, Ice Lemon Tea, Jasmine Green Tea and Lychee.
The new look accentuates the refreshed image of Yeo’s, while upholding the brand’s commitment to producing superior quality products to consumers.
"Yeo’s is a well-established household name and we’re ready to embark on a new journey to broaden its appeal.
"Younger consumers in particular will find the new look appealing and appreciate the goodness of 'brewing to perfection' that Yeo’s has always served to our consumers," said Yeo's Malaysia deputy general manager Lee Hon Seng.
Yeo’s unwavering commitment to quality is evident, with all products manufactured under stringent international quality and food safety standards.
A noteworthy example would be one of their signature drink Chrysanthemum Tea, brewed from the aromatic Hang Bai Ju Queen of Chrysanthemum, without preservatives or colouring, ensuring a distinct aroma with cooling properties.
This commitment extends to the other products, such as soy milk made from wholesome Canadian beans, and the jasmine green tea that is freshly brewed using highlands tea leaves.
This brand's dedication extends to halal compliance, with a dedicated team working closely with authorities to ensure strict adherence to Halal processes and procedures.
To top it all off, Yeo’s now is made with less sugar, allowing consumers to enjoy Yeo’s refreshments with confidence and comfort.
Yeo’s marketing director Renda Low said it is the company's commitment to preserve the authentic taste for the consumers while embracing modern demands for fresh design and healthier lifestyles.
"We take pride in serving both goodness and style because nobody does it quite like Yeo’s," Low said.
Check out Yeo’s website for more information and exciting news at www.newlook.yeos.com.my.
