Technology meets fashion: Vietnam's first payment bracelet creates a buzz among Gen Z
KUALA LUMPUR - OMverse, the leading digital performance solutions announced Stellar, the first payment bracelet in Vietnam has been a hit with young people in the country thanks to its flexible experience, as demonstrated during the DigiLounge#4 "Revealing Stellar - a pioneer in the new payment style of GenZ" event hosted by the company.
Launched in mid-Nov 2023, Stellar payment bracelet was resulted from a strategic combination between the Military Commercial Joint Stock Bank (MBBank) and Omega Media (a member of OMverse).
Integrating two debit and credit chips in one device, it gives customers convenient one-touch payment without a network connection or battery charging, according to OMverse in a statement.
With 18 options of design, colour and individually designed personality charms, this payment-fashion friend is also waterproof and dust resistant, suitable for all types of weather and outdoor activities of Gen Z.
Priced at an affordable price, about US$16, it attracted many young people between the ages of 25 and 40, who love technology, fashion and are always ready to try new things. (US$1=RM4.64)
The launch of the Stellar payment bracelet marked a breakthrough in product marketing and brandformance in the banking and finance industry and impressed leading marketing experts in Vietnam.
A representative from Omega Media shared that Gen Z in Vietnam has been always looking for new experiences, so the banking and finance industry also needs innovative products to keep up.
The launch of Stellar, when technology meets fashion in a bracelet, was timely and could contribute to creating new payment trends.
The highlight of DigiLounge#4 was the activity of experiencing the one-touch payment style with Stellar right at the event, with many C-level and marketing managers from large Vietnamese enterprises taken aback by Stellar's time-saving and convenient features.
They also enjoyed special charm sets with many humorous and bold messages created by the Gen Z designers and are optimistic that Stellar may eventually reach Gen Alpha in its entirety. - BERNAMA
