Vaseline teams up with The White Lotus for Gluta-Hya SPF 50 campaign

Inspired by the hit HBO® Original series The White Lotus, and with the recent release of its third season, Vaseline has launched the Vaseline Gluta-Hya SPF 50 campaign. The partnership combines the power of two iconic brands and takes fan engagement to another level.

Working as a sunscreen, it protects consumers’ skin while keeping it looking radiant—no matter how intense the sun or the drama. It effectively shields the skin from blistering heat and harmful ultraviolet rays that can cause damage, discolouration, and dryness.

Vaseline global brand vice president, Purnima Lamba, said: "Vaseline has always been about giving people the confidence to embrace every moment – whether at home or on a getaway. Partnering with The White Lotus allows us to bring this vision to life in a modern and culturally relevant way. Through this collaboration, we’re redefining how pop culture, travel, and self-care come together, engaging fandoms in new and different ways."

Further celebrating their partnership with The White Lotus, Vaseline is rolling out a series of short films inspired by the series, shot with the same aesthetic and featuring luxurious escapes with a playful twist. The SPF is a life-changing product, allowing users to confidently indulge in every sun-drenched escape.

You can enjoy a lavish beachside getaway without worrying about unwanted conditions such as sunburn and dryness, or travel with this handbag-friendly product without affecting your vacation aesthetic. It uses a lightweight, invisible formula—perfect for long hours under the sun that could potentially dull and fatigue the skin.

Aside from deep hydration, Vaseline Gluta-Hya SPF 50 also promises to deliver an instant brightening boost, leaving a glass-skin glow.

The product was developed in Thailand, the same setting used in the new season of The White Lotus, and was designed to withstand the country’s intense heat. It highlights the function of the serum-burst lotion first launched in 2021 before becoming a global favourite.

Vaseline has conducted immersive pop-up experiences, high-profile events, and exclusive collaborations with travel and beauty content creators to increase fan engagement—bringing The White Lotus-inspired edutainment to life in Thailand, India, Indonesia, the Philippines, Arabia, and Turkey.

"As we build on our engagements in Asia Pacific, we will continue to expand into additional key markets, ensuring more people can experience the future of sun protection in novel and interesting ways," said Vaseline senior global brand director Louis Piereck.

Don’t forget to get your own Vaseline Gluta-Hya SPF 50 to maintain skin glow and protection—even in the most sweltering heat. It is available at leading retailers or online via Shopee, Lazada, or their TikTok Shop.

Visit www.instagram.com/vaselinemy for more information on the sunscreen that guarantees a White Lotus sun-drama-free experience.