Larrie teams up with TikTok Shop for a dynamic Pickleball-themed event at Pickle Space USJ
Larrie debuted several new product lines, including a fresh collection of men’s and women’s shoes.
FOOTWEAR brand Larrie joined forces with TikTok Shop to host a vibrant and action-packed event titled 'Play. Shop. Repeat.', which delivered a thrilling fusion of sport, style and entertainment.
The event, held recently at Pickle Space USJ brought together a crowd of influencers, media personalities and pickleball enthusiasts.
Attendees enjoyed an immersive experience that blended the energy of live sports with the convenience of online shopping and real-time content creation.
One of the day’s major attractions was the live TikTok broadcasts by over 100 key opinion leaders (KOLs), who showcased Larrie’s latest footwear collections.
These live sessions offered audiences an up-close look at the products while providing the chance to purchase them instantly via TikTok Shop.
Guests were invited to hit the courts and try their hand at pickleball – a fast-growing sport for which Larrie’s shoes had been expertly tailored.
Whether experienced or new to the game, participants enjoyed a fun and friendly environment that highlighted both athleticism and community spirit.
Adding to the excitement, Larrie debuted several new product lines, including a fresh collection of men’s and women’s shoes, a stylish men’s underwear series and a range of trendy, functional ladies' bags.
These exclusive launches were made available for purchase during the event, with special offers and live demonstrations enhancing the appeal.
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