Skechers x Demon Slayer is back, this time beyond sneakers

IF you’ve ever imagined stepping into Tanjiro Kamado’s shoes, quite literally, this might be your moment.

Skechers has reunited with the Demon Slayer Corps for a new Skechers x Demon Slayer collection, bringing the hit anime’s bold colours, iconic symbols and fan-favourite characters into everyday streetwear.

But this drop is about more than just another collaboration. It reflects something bigger happening in Malaysia: anime fashion is no longer confined to conventions and cosplay gatherings. It has officially stepped into the mainstream.

From the anime screen to the street

Following the success of its 2022 collaboration, Skechers’ latest release expands beyond sneakers into sandals, apparel and accessories - giving fans more ways to channel their inner Hashira without going full costume mode.

The collection spotlights familiar faces: Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma and Inosuke Hashibira, alongside Muichiro Tokito, Mitsuri Kanroji, Giyu Tomioka and Shinobu Kocho.

Rather than loud, character-heavy prints, the pieces lean into wearable references.

Tanjiro’s green-and-black checks appear in refined patterns. Nezuko’s hemp-leaf motif is subtly woven into textures. Mitsuri’s playful pink tones and Muichiro’s cool turquoise hues translate into sleek, street-ready colourways. Even the iconic 滅 (Metsu) symbol makes an understated appearance.

It’s fandom, but grown-up.

Anime isn’t niche anymore

Anime culture has long had a devoted following in Malaysia. Major fan events draw thousands and streaming platforms have turned titles like Demon Slayer into global phenomena with strong local audiences.

What’s changed is how that enthusiasm shows up in fashion.

Instead of graphic-heavy tees that scream “fan”, today’s anime streetwear blends seamlessly into daily wardrobes. Sneakers, sandals, caps and tote bags carry subtle cues that only fellow fans might instantly recognise. It’s less cosplay, more lifestyle.

Skechers’ Monster Evo sneakers embody that shift. Designed for everyday wear, they feature character-inspired colourways, sword-handle patterns along the side panels and subtle branding touches.

Comfort remains central, with Air-Cooled Memory Foam insoles and lightweight cushioning built for long days, more mall marathons than monster-slaying missions.

For something more relaxed, the collection also includes Skechers’ Foamies® sandals. They are lightweight, waterproof and easy to slip on. Some styles come with removable character charms, adding a collectible twist without tipping into costume territory.

There’s also a range of unisex tees, a knit sweater, baseball caps, a tote, a sling bag and crew socks; pieces that quietly signal your fandom rather than shout it.

The rise of “soft fandom”

There’s a generational shift behind this movement.

Gen Z and younger millennials are more comfortable expressing the pop culture that shapes their identity. Anime, once considered niche, is now firmly embedded in global mainstream culture.

This has given rise to what could be called “soft fandom”: subtle references, wearable silhouettes and pieces that function as quiet community signals. You don’t need to explain the reference. If someone recognises it, they recognise it.

The inclusion of exclusive Demon Slayer character cards with selected purchases also taps into that collector culture, blending fashion with the thrill of fandom drops.

More than a passing trend

Anime-inspired fashion shows no signs of slowing down. What was once reserved for cosplay events is now slipping seamlessly into everyday wardrobes.

For longtime Demon Slayer fans, it’s another chance to bring the world of Nichirin blades and breathing techniques into daily life, minus the actual demons.