CIMB partners with Nicol David Organisation to drive youth resilience through +Play Finance Programme

SHAH ALAM - CIMB Bank Berhad (CIMB) has strengthened its efforts to support Malaysian youth and enhance community wellbeing with the introduction of the +Play Finance Programme.

Developed in collaboration with the Nicol David Organisation (NDO), the initiative was unveiled at Karnival Celik Kewangan in Penang, a nationwide financial literacy campaign by Bank Negara Malaysia (BNM).

The programme is designed to equip young Malaysians with essential life skills by combining physical activity, mental wellness and financial literacy.

By promoting discipline, emotional resilience and financial confidence, it aims to develop young individuals who are ready to thrive and contribute positively to society.

Targeting over 750 students across 30 Klang Valley schools, the +Play Finance Programme offers a holistic approach to youth development. Its hands-on workshops and movement-based activities merge physical engagement with foundational financial education, encouraging students to stay active while gaining practical knowledge.

"CIMB recognises that meaningful progress happens when communities are equipped with the tools and opportunities to thrive. Financial literacy, when nurtured early, becomes a powerful tool for lifelong success, enabling young people to make informed decisions, plan and contribute positively to their communities.

"The +Play Finance Programme, developed together with the NDO, represents our commitment to delivering learning in a way that is both engaging and impactful.

"By integrating physical activities, mental wellness and financial education, we aim to instil the mindset and discipline needed for young Malaysians to navigate challenges and pursue sustainable success, while building a more informed, resilient and economically empowered generation, in line with our purpose of advancing customers and society," CIMB Bank Berhad and CIMB Malaysia Chief Executive Malaysia (CEO) Gurdip Singh Sidhu said.

NDO founder and former world squash champion, Datuk Nicol David said Malaysia’s future will be shaped by young people who are confident in their abilities, committed to growth and equipped with the knowledge to make sound decisions.

"+Play Finance brings together the values forged through sport, resilience, discipline and respect, with the financial awareness needed to navigate life responsibly.

"Through this collaboration with CIMB, we aspire to inspire a generation of Malaysians who are ready to lead with purpose and contribute meaningfully to their communities and the nation," she added.

Through interactive lessons and practical exercises, students explore key money management principles such as saving, budgeting, responsible spending and setting financial goals.

The programme also addresses the common gap in financial conversations among younger learners by integrating these concepts into enjoyable movement-based sessions held over four weeks.

In line with CIMB’s ‘Kita Bagi Jadi Komuniti’ initiative, the programme reflects the Bank’s commitment to advancing financial and economic inclusion. By fostering impactful community partnerships, CIMB aims to ensure that Malaysians from all backgrounds are equipped with the knowledge and support needed to build secure and sustainable futures.