AEON STYLE Semenyih unveils refreshed supermarket concept focused on freshness and tech

The retailer stated that the new concept prioritises freshness, variety and efficiency to meet the demands of today’s fast-paced lifestyles.

By NUR ADNIN MAHALIM

28 Nov 2025 10:09am

From left: Chief Operating Officer of S P Setia Bhd, Datuk Yuslina Mohd Yunus; President and CEO of S P Setia Bhd, Datuk Zaini Yusoff; Managing Director of AEON CO. (M) BHD., Naoya Okada and Chief Property Officer of AEON CO. (M) BHD., Lee Beng Beng, at the anchor tenant signing ceremony. - Photo courtesy of AEON

AEON CO. (M) BHD. Managing Director Naoya Okada. - Photo courtesy of AEON

SHAH ALAM – The AEON STYLE supermarket at Setia EcoHill Semenyih will officially open its newly upgraded store on Dec 12, offering a refreshed shopping experience built around high-quality products, wider selections and improved convenience.

The retailer stated that the new concept prioritises freshness, variety and efficiency to meet the demands of today’s fast-paced lifestyles.

The produce section now features an expanded range, including more than 30 SKUs of fresh tomatoes, alongside premium Japanese fruits and fresh seafood.

Customers will also have access to over 2,000 imported food items, offering a broad mix of international flavours through a curated Asian food section and imported meats for those seeking authentic regional flavours.

The store also highlights AEON’s exclusive Topvalu brand, which features a carefully selected range of affordable local and international household and food products designed to meet daily needs.

For quick meal solutions, the supermarket offers a strengthened Ready-To-Eat selection, including fresh bakery items and signature mini tarts in various flavors.

Bento and boxed meals featuring both local and Japanese dishes, along with DIY-style options, aim to make the shopping experience more enjoyable and flexible.

To further enhance convenience, the supermarket incorporates advanced retail technology such as smart trolleys, self-checkout (SCO) counters and AI-powered weighing machines to ensure a smoother and faster shopping journey.

AEON CO. (M) BHD. Managing Director Naoya Okada expressed optimism about the launch.

"We are delighted to open our doors in this dynamic and growing community," he said.

Okada added that the AEON STYLE Supermarket reflects the company's mission to modernise the retail experience while staying true to its core value of serving customers.

He added that the refreshed concept is designed to deliver an elevated shopping experience and forms part of AEON’s broader strategy to innovate and update its retail formats, reinforcing its position as a preferred shopping destination for Malaysians.