Find your signature scent with Ubermen’s new fragrance collection
The homegrown grooming brand introduces four Aura EDP scents, from fresh citrus notes to richer blends of oud, cedarwood and amber
Yasmin Rosli
SHAH ALAM – Homegrown grooming brand Ubermen has introduced four new fragrances under its Aura Eau de Parfum (EDP) collection, giving Malaysian men more options to suit their personal style and daily routines.
Launched at Universiti Tenaga Nasional Putrajaya Campus on Oct 31, the collection features four scents: Dreamer, Heartbreaker, Mr Gentleman and The Executive.
Established under Tohtonku in 2008, Ubermen has built its range around men's grooming needs, including hair styling products, deodorants and fragrances.
Each scent has its own character, with Dreamer combining citrus, basil and amber, while Heartbreaker features juniper, sage and amber.
Mr Gentleman brings together grapefruit, cedarwood and oud, while The Executive blends bergamot, orange and amber for a bolder fragrance.
For those who prefer a matching grooming routine, Ubermen also offers five variants of its Aura Deodorant Roll-On, which the brand says provide up to 96 hours of protection against body odour.
The new EDP range is available at 350 Watsons stores nationwide and through Shopee and Lazada, while the deodorant roll-ons can be found at 433 Watsons outlets and on the same online platforms.
The 100ml EDP bottles are priced at RM42.90 each, while the 50ml deodorant roll-ons cost RM13.50 each. Ubermen claims its fragrances can last up to 72 hours.
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