‘I am no longer involved in decision-making’: Vivy Yusof breaks silence on dUCk’s fate
Vivy Yusof revealed that after Khazanah sold its stake to new investors, she was left only as a minority shareholder, losing both her board seat and control over dUCk.
Fashion entrepreneur Datin Vivy Yusof has finally opened up about the downfall of her once-popular headscarf brand dUCk, describing it as an experience that left her powerless and heartbroken.
Vivy revealed in her personal blog, Sincerely Vivy, that she continues to receive daily questions about dUCk’s fate since the brand ceased operations.
“Every day, I receive messages about dUCk. Some ask about its status, why the website has been shut down, where they can buy it now, some even ask me to sell my own scarves to them, and whether dUCk will ever return.”
“I am no longer involved in decision-making. Since Khazanah sold to the new investors, I have remained only as a minority shareholder and lost both my board seat and control over the company,” she shared.
She said the situation worsened when the matter of Khazanah’s share sale was raised in Parliament and the Malaysian Anti-Corruption Commission (MACC) froze the company’s accounts.
“When the issue of Khazanah’s share sale in my company was raised in Parliament and MACC froze all our accounts for investigation purposes, it was as if we were killed instantly. We could no longer do business. Finished.
“The company could not pay anyone, could not pay rent so shopping malls closed our outlets, could not fund new products until everything collapsed. It was like our hands were tied and after several months, any company in that situation would surely die.
“It is very unfair. And if this is the reality entrepreneurs face in Malaysia, we have a lot to think about. But I have to accept the fate that the brand I created with so much love and care has now become history. It is the most painful place for me to be, which is to only be able to watch from the outside.
“My closest friends were the first to feel disappointed. They said, ‘Where are we going to buy white scarves now?!’” she said.
Despite the loss, Vivy said she remains touched by the dUCk community’s unwavering support.
“Oh Allah, the outpouring of love from the dUCk community we built is truly extraordinary. Even though the brand no longer exists, there is something that connects us and it will last forever.
“That is very special and the most ‘limited edition’ of all,” she mentioned.
Meanwhile, Vivy and her husband, Datuk Fadza Anuar, are currently facing charges of criminal breach of trust involving RM8 million of investment funds from Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB).
On Dec 5, 2024, they pleaded not guilty to allegations of transferring the funds to 30 Maple Sdn Bhd without board approval. They were charged under Section 409 of the Penal Code, which carries up to 20 years’ jail, whipping and a fine if convicted.
On Jan 22, the couple again pleaded not guilty to an alternative charge under Section 403 of the Penal Code for misuse of the same RM8 million fund, which carries a maximum penalty of five years’ imprisonment, whipping and a fine.
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