Fadza goes ‘Off the Record’ with new writing platform, weeks after Vivy’s website launch
Fadza gets candid about the highs and lows behind the scenes.
THE digital world is often dominated by visuals and fast-moving content, yet writing continues to hold a timeless appeal.
Many have rediscovered it as a powerful way to explore emotions, reflect on experiences, and share thoughts that are often difficult to express aloud. Writing has become more than a creative outlet, it offers a form of quiet therapy.
This growing interest has reached beyond writers and journalists, attracting entrepreneurs, influencers, and public figures who are choosing to tell their stories through words.
FashionValet co-founder, Fadzarudin Shah Anuar, recently stepped into this space as a storyteller.
Following the launch of his wife Vivy Yusof’s personal website, he introduced his own platform, titled ‘Off the Record’. Hosted on Substack, the site gives readers access to personal reflections from a wide range of voices across different industries.
“I’ve decided to write. Not because I have all the answers, I definitely don’t.
“But because I’ve experienced a lot (at least I think so). And maybe something I’ve gone through can help you in whatever stage you’re in now,” he wrote.
Through his first published article, Fadzarudin highlighted that writing publicly about his journey had never seemed likely.
For more than a decade, his life revolved around building companies, expanding brands, presenting to investors, managing business relationships, and making high-pressure decisions, all while trying to maintain balance during constant change.
After moving away from day-to-day responsibilities at the company that shaped much of his adult life, he said he finally found space to pause and reflect. That quiet moment revealed a strong desire to access honest accounts from others who had walked similar paths.
Further down his post, he expressed a longing for stories that touched on the reality of building a business, not polished success stories, but truthful accounts of fundraising stress, post-funding pressure, emotional weight, and navigating the personal dynamic of working alongside a spouse.
Fadzarudin also shared his plans over the coming months to share thoughts on the price of creating a brand that people connect with, warning signs during investor negotiations, the risks of expanding too quickly, and the struggle to separate personal identity from professional roles.
He pointed out the intention to explore the complex relationship between marriage and business partnership. His writing will shift between personal insights and practical advice, but always remain grounded in truth.
“And if you’re building something now, whether it’s your first startup or your fifth, I want these stories to be useful to you.
“Not as a step-by-step guide, but as honest conversations. The kind I wish I had access to when I was just starting out,” he said.
These stories are not designed as step-by-step guides. His goal is to offer conversations that feel honest, helpful, and real, the kind he once needed at the beginning of his own career.
Through ‘Off the Record’, Fadzarudin said he will open a new chapter, one focused on storytelling, reflection, and connection, told through his own voice and experience.
Previously, his wife, Vivy also has made a return with a new personal platform called 'Sincerely, Vivy' after 20 years away from the blogging scene. Known previously for her popular blog Proudduck, she now offers a more exclusive experience through a paid subscription model.
“After much troubleshooting, I’ve decided to move the platform to something more reliable. I’ve also made the decision to turn Sincerely, Vivy into a paid subscription,” she said.
Launched in April, the blog gives subscribers full access to her writing archive, weekly updates every Tuesday, and special discount codes from her favourite brands. Vivy described the platform as a more reliable space for her stories, offering a deeper, more personal look into her life as a woman, mother, and entrepreneur.
She shared that she set her subscription fee at the lowest rate the platform allows and made sure people can opt out anytime.
The subscription costs USD$5 per month or USD$55 per year.
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