KFC marks Merdeka with ‘Cara Kita’ art project and RM6.80 specials

When you think of KFC, your mind probably jumps straight to crispy fried chicken and Cheezy Wedges. 

But this Merdeka, step into certain outlets and you will be greeted with something a little unexpected — walls splashed with colours, local culture and stories only Malaysians would get.

It is called KFC Cara Kita, a nationwide mural project turning 14 KFC outlets into giant canvases. 

The idea? To capture the way Malaysians come together — over food, over family, over those “add-on coleslaw or not” debates.

“For KFC, these murals are more than just paintings; they are stories that bring Malaysian pride to our outlets,” said KFC Malaysia Chief Marketing Officer Hanim Mazam.

Murals with Malaysian Flavour

[L-R] Bingka KL, Chief Marketing Officer KFC Malaysia Hanim Mazam, Nas Suha, Katun, Haw.

This is not just random art slapped on walls. KFC teamed up with 11 local artists, from street art names like Katun to cultural illustrators like Bingka KL, to create designs rooted in real Malaysian life.

From warung vibes in Penang to kampung nostalgia in Sabah, each mural reflects how Malaysians enjoy KFC “cara kita” — our way.

One mural might remind you of balik kampung family feasts, another of late-night lepak sessions after futsal.

And in case you are wondering, the 14 outlets are not random either, they represent the 14 states of Malaysia and the stripes on the Jalur Gemilang.

More than just aesthetics

[L-R] Bingka KL, Katun, Chief Marketing Officer KFC Malaysia Hanim Mazam, Nas Suha, Haw.

KFC is not stopping at pretty walls. There is also a limited-edition Touch ’n Go charm featuring Bingka KL’s design (because, yes, we collect those). 

And to match Malaysia’s 68th Merdeka, they have dropped a deal:  two Malaysian favourite sides for RM6.80.

Meanwhile, the campaign also spills into schools.

Over 500 students in Terengganu and Sarawak will get KFC and Pizza Hut meals, care packs and join fun Merdeka activities through QSR’s CSR arm, QSR Prihatin.

“Merdeka serves as a timely reminder of the core values that define our national identity: unity, resilience and progress,” said Anis Yusof, Chief Corporate Communications Officer of QSR Brands.

Food + Art = Community

Chief Marketing Officer KFC Malaysia, Hanim Mazam.

This is not KFC’s first art moment.

Back in 2020, it worked with Kenji Chai on street-style murals, in 2021 they rolled out limited-edition Merdeka buckets and in 2022 they even experimented with NFTs.