Cadbury Dairy milk gets a richer, more chocolatey makeover for Malaysian consumers

CHOCOLATE holds a special place in many people's lives, even those who claim not to love it often find themselves indulging at some point.

For Malaysians, a sweet tooth feels almost like a national trait, and many have grown up with a favourite chocolate that evokes a sense of home.

Recognising this deep connection, Cadbury, one of Malaysia’s most beloved chocolate brands, has recently introduced a richer, creamier, and more indulgent recipe for its classic Cadbury Dairy Milk.

From left: Mondelēz International (Malaysia) Manufacturing director Abdallah Habib, Corporate and Government Affairs, head, Raja Zalina Raja Safran and Mondelēz International (Malaysia & Singapore) marketing head, See Mei Sin unveiling the Cadbury King Size 200g bar that features a richer, creamier, and more indulgent recipe for its classic Cadbury Dairy Milk. - Photo by Cadbury's management

The new formulation enhances the signature taste that Malaysians have cherished for generations.

According to Mondelēz International (Malaysia & Singapore) marketing head, See Mei Sin, Cadbury Dairy Milk has built over 75 years of heritage and brand loyalty in Malaysia, becoming a cherished part of local celebrations and everyday moments.

“As we continue this journey, we’ve been listening closely to our consumers and evolving with them.

“Today, we are proud to build this continued connection with our fans with the launch of our new and more enriching Cadbury Dairy Milk chocolates that are richer and more chocolatey with every bite,” she said when met at Cadbury Confectionery on Thursday.

As consumer preferences shift towards deeper, more intense chocolate flavours, Cadbury has responded by not only improving the recipe but also refreshing the packaging.

The development of the new recipe took considerable effort, particularly to balance a richer chocolate profile while preserving the beloved classic taste. See emphasised that many Malaysians now crave bolder, more chocolatey textures, and this relaunch reflects those desires without compromising on tradition.

The Cadbury Shah Alam plant has been proudly making Cadbury Dairy Milk for Malaysians, by Malaysians with love, since its establishment in 1974. - Photo by Cadbury's management

Crafted with care at the Cadbury plant in Shah Alam, where over 250 local chocolate-makers bring the brand to life, the product continues to meet the highest standards of food safety and quality.

The plant has been Halal-certified by JAKIM since 1994 and incorporates sustainable practices such as recyclable packaging, the use of renewable energy, and sustainable cocoa sourcing under Mondelēz’s Cocoa Life programme.

Not Just a Chocolate Bar

More than just a chocolate bar, Cadbury carries a spirit of generosity at the heart of its brand. Initiatives like “For You I Would” and “Cadbury Kuih Raya Dari Hati” exemplify this ethos.

In collaboration with MyKasih Foundation, the kuih raya campaign empowers women from underserved communities, helping them earn additional income while giving back.

Since 2021, the initiative has grown into a national movement, most notably baking 150,000 chocolate tarts in 2024, earning a place in the Malaysia Book of Records and benefiting over 30 welfare homes.

Cadbury Dairy Milk is spreading joy across Malaysia with its Purple Truck, traveling nationwide from July, 1 to August, 31, 2025 - - Photo by Cadbury's management

As part of the relaunch, Cadbury is also rolling out its Purple Truck Tour, which will travel across the country from July 1 to Aug 31, 2025.

The nationwide campaign will bring chocolate-filled joy to communities through interactive experiences, free samples, and activities designed to rekindle Malaysians’ love for Cadbury.

The new and improved Cadbury Dairy Milk, including the King Size 200g bar, is now available at retailers nationwide, offering a richer taste, a stronger sense of community, and a renewed commitment to sharing joy.