How Dolla’s comeback turned into Malaysia’s biggest pop controversy

Dolla’s “Question” music video was meant to showcase a softer, more mature side of the popular girl group, but within days of its release, it spiralled into a national talking point.

The issue involved public criticism, religious scrutiny, corporate intervention and fierce debate among fans.

What began as a comeback quickly transformed into one of the most dramatic entertainment controversies of November.

When the Controversy Began

The uproar began shortly after Dolla released their Question music video on Nov 6.

By Nov 15 and 16, criticism had intensified to the point that Universal Music Malaysia (UMM) confirmed the video would be taken down following mounting pressure and fast-spreading discussions online.

Dolla’s Softer and Feminine Music Video Concept

As reported by Bernama, the Question music video was intended to reveal a more feminine, emotional and matured image of Dolla, which was a shift from their typically bold and powerful concept.

Member Tabby described the song as one with “a laid-back and entertaining storyline” that still carries “a deeper message about betrayal, heartbreak and the process of facing oneself.”

Angel shared that although the music video looked light and playful, the song reflects real-life emotional experiences familiar to many.

Meanwhile, Sabronzo added that the group collaborated with Thai choreographer Akkaraphol Prompen to bring a fresh side to their dance performance.

Why It Is Controversial

The music video, which premiered on Nov 6, triggered intense debate online after viewers pointed out that Dolla members appeared in halter-neck tops with corset-style detailing, paired with miniskirts and other outfits that revealed their shoulders and midriffs.

There were some individuals, including religious commentators, who accused the video of being overly provocative, particularly pointing to the wardrobe choices of the group members.

The Minister in the Prime Minister’s Department (Religious Affairs) Datuk Dr Mohd Na’im Mokhtar also commented on the music video, saying the content should remain respectful of Malaysia’s local religious and cultural norms.

Record Label’s Response

UMM stated that after reviewing the growing feedback and assessing the music video internally, they decided to remove it in order to “preserve harmony and mutual respect” among Malaysia’s diverse communities.

UMM Managing Director Kim Lim emphasised that the decision weighed both artistry and cultural expectations.

"We believe that creativity and artistic expression must go hand in hand with sensitivity to local norms. Therefore, the decision to remove the music video in question is a reasonable step to maintain harmony and respect for all parties," Kim said.

In a statement released on Nov 15 by the music label, they expressed gratitude to all fans and members of the public who had offered open and constructive feedback.

They also hoped the issue would be resolved appropriately without straining the relationship between the artists, fans and the Malaysian music community as a whole.

Na’im Thanked UMM for Removing the Music Video

Na’im expressed gratitude toward UMM for what he viewed as a thoughtful and responsible decision.

He said that everyone has a role in shaping an entertainment environment that values creativity while upholding manners, courtesy and mutual respect.

He added that such responsibility aligned with the aspirations of Malaysia Madani and the Al-Falah Transformation, which emphasised a balance between artistic ambition and honourable values.

Debate on Censorship

When news of the takedown spread, it triggered an online debate among Malaysian netizens.

Some fans, also known as iDOLLAs, argued that the music video had been unfairly singled out and questioned why other music videos with similar styling remained online.

Others supported the removal, insisting that public figures should be mindful of cultural expectations in Malaysia’s multi-religious environment.

Supporters See Dolla as Artistic and Global-Minded

Despite the backlash, a strong wave of support for Dolla emerged on TikTok, where fans praised the group’s creative direction and international appeal.

User @icechocolatesyrup commented: “Just release it, no need to delete anything. The target audience is not only Malaysians. Aim for international queens.”

Another user wrote: “They have been wearing outfits like that for a long time and have even taken them to the international stage. So, if you feel uncomfortable looking at it, then you do not have to watch.”

Supporters believe Dolla’s style is globally competitive and see the controversy as a setback to artistic freedom.

“Dolla, move your base to Singapore or Taiwan. Let this girl group progress. All of you have extraordinary potential. I hope your management reads this comment,” one user said.