In this photograph taken on September 29, 2025, care workers and bodybuilders Takuya Usui (L) and Hokuto Tatsumi train at a gym in Ichinomiya, Aichi prefecture. Gender stereotypes and poor pay have long discouraged young men from becoming caregivers, even as demand surges in a country with one of the world's oldest populations. But Visionary, a firm based in the city of Nagoya, is successfully recruiting male bodybuilders to the care industry -- luring them to its promised "paradise for musclemen" with perks including paid gym time and protein shake subsidies. (Photo by Yuichi YAMAZAKI / AFP)